70% of consumers find loyalty programs too cumbersome

A new report from 3Cinteractive finds that approximately 70 percent of consumers do not sign up for loyalty programs because the process is too cumbersome – but almost the same percentage say they would if it were simplified to answering a text message.

The data showing customers prefer texts over apps continues to highlight the growth of text messaging! There is no simpler rewards program out there and that customers won't participate if it's too difficult to join a rewards program.

Click here to read the article by Mobile Commerce Daily

NorthShore Loyalty is focused on building customer traffic through a mobile marketing solution to reward, re-engage & relate with customers via text marketing. Contact us at ron@northshoreloyalty.com for more information.

Customer Retention Should Outweigh Customer Acquisition

Too many CMOs looking to increase their company’s bottom lines are quick to look “out there” for a solution. They focus their efforts on acquiring new customers and pouring a large chunk of their marketing budgets into advertising or public relations.

Boosting retention rates of current customers by just 5 percent can raise profits by 25 percent to 95 percent. Additionally, more data by Bain & Company indicate that a 10 percent rise in customer retention yields a 30 percent increase in the value of the company.

These principles can also be applied to small businesses!

Of course, loyalty is only one aspect of retention.  You need to have great products and customer service as your core.  Once that core is established, the power of a loyalty program and messaging to those customers can have a big impact on your business.

CLICK HERE TO REVIEW THE ARTICLE BY CMO

NorthShore Loyalty is focused on building customer traffic through a mobile marketing solution to reward, re-engage & relate with customers via text marketing. Contact us at ron@northshoreloyalty.com for more information.

45 Texting Statistics That Prove Businesses Need to Take SMS Seriously

Texting has been around for over 20 years, but it’s only now just hitting its stride when it comes to business. Formerly just a way to send silly photos and emoticons (and to some extent, it still is), text messaging is now being viewed as a powerful way for businesses to connect with their customers.

For example, it’s widespread, affordable, real-time and flexible. It’s also brief, preferred, and can be used in any industry to satisfy customers.

Check out the article by OneReach, They compiled 45 texting statistics on why text messaging is such a powerful business tool. Click on the image or link below, then let us know what you think of texting for business in the comments.

Click to view 45 Texting Statisitcs

NorthShore Loyalty is focused on building customer traffic through a mobile marketing solution to reward, re-engage & relate with customers via text marketing. Contact us at info@northshoreloyalty.com for more information.

How Small Business can Capitalize on the Mobile Marketing Phenomenon

By Ron Goldblatt, Owner/Founder NorthShore Loyalty

We are now in a mobile-first era, with a significantly higher time spent per adult with mobile digital media than with traditional desktop and laptop media. According to findings from the latest KPCB mobile technology trends by Mary Meeker, the average adult in the US spends roughly 2.8 hours on his or her smartphone or tablet, which is 24 minutes more compared to the user’s desktop usage.

Businesses should learn how to capitalize on the mobile marketing phenomenon and leverage it to its maximum potential. After all, “71% of marketers believe mobile marketing is core to their business,” discovered a marketing survey from Salesforce. The same survey also found out that 68% of companies have already integrated mobile marketing into their overall marketing strategy.