The Impact of Yelp and Google Reviews on Your Small Business

By Ron Goldblatt, Owner/Founder NorthShore Loyalty

Small businesses must use every tool at their disposal, if they want to stand a chance against the big retail chains. In the digital age, one of the most powerful and sometimes controversial tools in existence is an online review. Sites like Yelp or Google and comments on social media sites like Facebook or Twitter continue to impact purchase decisions. Potential customers use these sites as the first stop for anything from an attractive dinner spot, places to shop or to find a skilled contractor.  

Why Small Business is moving to text marketing

By Ron Goldblatt, Owner/Founder NorthShore Loyalty

Text marketing is strangely appealing and is becoming a bigger part of the marketing puzzle. Many other marketing methods are much more complicated, even though they deliver inferior or results. What’s more, text marketing is exactly what it sounds like—a marketing strategy that relies on text messages to deliver advertisements and promotions to users.

Generate More Revenue? Market More to Your Loyalty Program Members

The success of any good loyalty program hinges on the ability to identify and understand one’s customers and then provide them with a seamless experience through multiple touchpoints. For a retailer to set itself apart with a compelling and accessible loyalty/rewards program, its marketing department must have the total commitment of the C-suite to ensure that it gets the resources necessary to develop leading-edge analytics, digital and other technological capabilities.

From NorthShore Loyalty...As the big retailers continue to upgrade their rewards programs, small business owners can manage the entire process and provide the same benefits to their loyal customers by partnering with well established mobile marketing companies like NorthShore Loyalty who specialize in connecting with customers in a mobile friendly way.

Click here to review the article from the Loyalty & Customers Blog.

Customized loyalty programs help small business compete against the big guys.

By Ron Goldblatt, Owner/Founder NorthShore Loyalty

In recent years, we have seen customized loyalty programs steadily grow in popularity, as a large number of major brands rolled out their own programs to establish better, closer relationships with their customers. The most important question any marketer or business owner can ask is “Do loyalty programs really pay off?” The answer is “YES! They do.” This article will tell you why every business, small and large should have a loyalty program.

70% of consumers find loyalty programs too cumbersome

A new report from 3Cinteractive finds that approximately 70 percent of consumers do not sign up for loyalty programs because the process is too cumbersome – but almost the same percentage say they would if it were simplified to answering a text message.

The data showing customers prefer texts over apps continues to highlight the growth of text messaging! There is no simpler rewards program out there and that customers won't participate if it's too difficult to join a rewards program.

Click here to read the article by Mobile Commerce Daily

NorthShore Loyalty is focused on building customer traffic through a mobile marketing solution to reward, re-engage & relate with customers via text marketing. Contact us at ron@northshoreloyalty.com for more information.

Customer Retention Should Outweigh Customer Acquisition

Too many CMOs looking to increase their company’s bottom lines are quick to look “out there” for a solution. They focus their efforts on acquiring new customers and pouring a large chunk of their marketing budgets into advertising or public relations.

Boosting retention rates of current customers by just 5 percent can raise profits by 25 percent to 95 percent. Additionally, more data by Bain & Company indicate that a 10 percent rise in customer retention yields a 30 percent increase in the value of the company.

These principles can also be applied to small businesses!

Of course, loyalty is only one aspect of retention.  You need to have great products and customer service as your core.  Once that core is established, the power of a loyalty program and messaging to those customers can have a big impact on your business.

CLICK HERE TO REVIEW THE ARTICLE BY CMO

NorthShore Loyalty is focused on building customer traffic through a mobile marketing solution to reward, re-engage & relate with customers via text marketing. Contact us at ron@northshoreloyalty.com for more information.

45 Texting Statistics That Prove Businesses Need to Take SMS Seriously

Texting has been around for over 20 years, but it’s only now just hitting its stride when it comes to business. Formerly just a way to send silly photos and emoticons (and to some extent, it still is), text messaging is now being viewed as a powerful way for businesses to connect with their customers.

For example, it’s widespread, affordable, real-time and flexible. It’s also brief, preferred, and can be used in any industry to satisfy customers.

Check out the article by OneReach, They compiled 45 texting statistics on why text messaging is such a powerful business tool. Click on the image or link below, then let us know what you think of texting for business in the comments.

Click to view 45 Texting Statisitcs

NorthShore Loyalty is focused on building customer traffic through a mobile marketing solution to reward, re-engage & relate with customers via text marketing. Contact us at info@northshoreloyalty.com for more information.