The Impact of Yelp and Google Reviews on Your Small Business

By Ron Goldblatt, Owner/Founder NorthShore Loyalty

Small businesses must use every tool at their disposal, if they want to stand a chance against the big retail chains. In the digital age, one of the most powerful and sometimes controversial tools in existence is an online review. Sites like Yelp or Google and comments on social media sites like Facebook or Twitter continue to impact purchase decisions. Potential customers use these sites as the first stop for anything from an attractive dinner spot, places to shop or to find a skilled contractor.  

Why Small Business is moving to text marketing

By Ron Goldblatt, Owner/Founder NorthShore Loyalty

Text marketing is strangely appealing and is becoming a bigger part of the marketing puzzle. Many other marketing methods are much more complicated, even though they deliver inferior or results. What’s more, text marketing is exactly what it sounds like—a marketing strategy that relies on text messages to deliver advertisements and promotions to users.

Generate More Revenue? Market More to Your Loyalty Program Members

The success of any good loyalty program hinges on the ability to identify and understand one’s customers and then provide them with a seamless experience through multiple touchpoints. For a retailer to set itself apart with a compelling and accessible loyalty/rewards program, its marketing department must have the total commitment of the C-suite to ensure that it gets the resources necessary to develop leading-edge analytics, digital and other technological capabilities.

From NorthShore Loyalty...As the big retailers continue to upgrade their rewards programs, small business owners can manage the entire process and provide the same benefits to their loyal customers by partnering with well established mobile marketing companies like NorthShore Loyalty who specialize in connecting with customers in a mobile friendly way.

Click here to review the article from the Loyalty & Customers Blog.

Customized loyalty programs help small business compete against the big guys.

By Ron Goldblatt, Owner/Founder NorthShore Loyalty

In recent years, we have seen customized loyalty programs steadily grow in popularity, as a large number of major brands rolled out their own programs to establish better, closer relationships with their customers. The most important question any marketer or business owner can ask is “Do loyalty programs really pay off?” The answer is “YES! They do.” This article will tell you why every business, small and large should have a loyalty program.