Monday, October 31, 2016

70% of consumers find loyalty programs too cumbersome


A new report from 3Cinteractive finds that approximately 70 percent of consumers do not sign up for loyalty programs because the process is too cumbersome – but almost the same percentage say they would if it were simplified to answering a text message.

The data showing customers prefer texts over apps continues to highlight the growth of text messaging! There is no simpler rewards program out there and that customers won't participate if it's too difficult to join a rewards program.

Click here to read the article by Mobile Commerce Daily

NorthShore Loyalty is focused on building customer traffic through a mobile marketing solution to reward, re-engage & relate with customers via text marketing. Contact us at ron@northshoreloyalty.com for more information.

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