The success of any good loyalty program hinges on the ability to identify and understand one’s customers and then provide them with a seamless experience through multiple touchpoints. For a retailer to set itself apart with a compelling and accessible loyalty/rewards program, its marketing department must have the total commitment of the C-suite to ensure that it gets the resources necessary to develop leading-edge analytics, digital and other technological capabilities.
From NorthShore Loyalty...As the big retailers continue to upgrade their rewards programs, small business owners can manage the entire process and provide the same benefits to their loyal customers by partnering with well established mobile marketing companies like NorthShore Loyalty who specialize in connecting with customers in a mobile friendly way.
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customer loyalty management
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