By Ron Goldblatt, Owner/Founder NorthShore Loyalty
We are now in a mobile-first era, with a significantly higher time spent per adult with mobile digital media than with traditional desktop and laptop media. According to findings from the latest KPCB mobile technology trends by Mary Meeker, the average adult in the US spends roughly 2.8 hours on his or her smartphone or tablet, which is 24 minutes more compared to the user’s desktop usage.
Businesses should learn how to
capitalize on the mobile marketing phenomenon and leverage it to its maximum
potential. After all, “71% of marketers believe mobile marketing is core to
their business,” discovered a marketing survey from Salesforce.
The same survey also found out that 68% of companies have already integrated mobile
marketing into their overall marketing strategy.
